Barclays Black Founder Accelerator 2022 member
Fintellity

Fintellity is driving socially responsible payments with our suite of eco-friendly products which prevent and correct unaffordable debt.
Why did you join the Barclays Black Founder Accelerator?
To learn from mentors, network and share experiences with other founders and create opportunities to develop more strategic partnerships.
Why did you want to start your business?
The founders of Fintellity have worked together for nearly a decade across two different Fintech companies and have seen the gaps in the payments’ ecosystem. Since the pandemic we have seen fraud and unaffordable debt spiral out of control and now there is the cost of living crisis impacting most households. We are creative problem solvers that want to help businesses and consumers address those social issues using new innovative technology.
What would be your desired outcome from this programme?
We want to gain access to a wider network of connections that can help drive the business forward.
Which entrepreneur inspires you the most and why?
Robert Kiyosaki is a great coach and advocate of financial education and his book “Rich Dad Poor Dad” makes for a fascinating read.
What has been your biggest win in your entrepreneurial journey?
We have made some great traction in our early days but the biggest win is launching our first product with early adopters.
What has been your biggest challenge?
Our biggest challenge is the ability to scale quick enough to meet the demands of our customer needs and the future product roadmap.
Where did you go for business advice and how did it help you?
We started off with a virtual membership at a local innovation hub and receive ad hoc advice from Innovate UK EDGE. Both have proven to be useful resources helping us with our sales and marketing approach.
What drives you to make your business a success?
We are motivated to help rebuild the economy post pandemic by helping businesses save operational costs on their onboarding and payments infrastructure, whilst preventing fraud and financial crime. We are also helping consumers get access to financial products and services, whilst protecting the vulnerable from unaffordable debt and aiding those struggling with money problems to improve their financial profiles.
What advice would you give other founders thinking about starting their own business?
My advice is monitor and review your expectations of others so you can plan ahead and always have contingency in case something changes or you get thrown a curve ball.