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Sid KathirvelCodeBase |
Mentor's bio
Sid Kathirvel, with 24 years of experience, is a Strategic Growth Partner and Founder at Unlock Growth, known for transforming startups and scale-ups into successful businesses. Sid's approach blends strategic planning, compelling value proposition, and standout positioning to deliver sustained growth and market leadership.
As the former Head of Marketing at Krotos, Sid led the company's expansion and launch of its AI-powered sound software, which is now used by Hollywood studios and content creators worldwide. Sid was instrumental in developing and executing the go-to-market strategy, leveraging growth experimentation to secure swift user base expansion.
In previous roles, Sid doubled year-on-year revenues for Flavours Holidays and Lenses in Glasses, demonstrating his ability to drive exponential business growth across industries. His expertise in growth hacking and optimising customer journeys significantly boosted these companies' inbound leads and overall revenue growth.
Sid's career highlights include working with major brands like Coca-Cola, Cadbury, NHS, and Unilever, as well as collaborating with leaders from FanDuel, Meta, PayPal, Ogilvy, Hollywood, and Bollywood.
As a board member at Rowan Alba, Sid supports strategic initiatives for long-term homeless individuals in Edinburgh, contributing his strategic planning skills to the nonprofit sector.
Sid is also a lifelong learner who has completed renowned leadership and growth marketing programmes. He holds an MBA from Robert Gordon University and has pursued continuous professional development in strategy, leadership, and board governance. This dedication to learning ensures he remains at the cutting edge of marketing trends and practices.