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Mentor's bio
Passionate marketing professional with demonstrable experience in marketing strategy, digital and growth marketing, brand marketing, and leading high-performance teams. Experience in private and public sector, agency side and in-house.
I started my working life in fashion. I lived and breathed it - event management, buying, communications, e-commerce, graphic and brand design - you name it. But then I realised that the things I loved about fashion, were the things I could apply in practice to lifestyle, retail, hospitality, travel & tourism, food & drink. What I really loved was taking a product, or a service, and distilling it down to its essence - and communicating that with passion and conviction.
I fell in love with the 'world of digital' and honed my craft at LBi (then bigmouthmedia; what some have termed 'Scotland's finishing school for digital marketeers'), servicing high profile clients such as British Airways, Condé Nast, BBC Worldwide and FreeAgent. From there, I moved to public sector where I spent my time building Scotland's international reputation globally, creating award-winning campaigns and digital platforms, and leading a high-performance team.
I currently put my hand to driving growth and building the brand of a first-of-its-kind educational technology resource, with a real human connection at its core. Robotical is working to tackle the attainment gap in education, and STEM skills gap across the UK and beyond.