Why your startup’s culture is important to corporates and investors – and how to protect it


Culture is something that startups must protect, says Emma Cerrone, Executive Director and Digital Transformation Lead at MSD, a global pharmaceutical company. Cerrone has previously worked in investment and communications, and also co-founded her own startup.

Here she explains why creating and defending a strong, resilient culture makes a startup more attractive to corporates and more valuable to investors. Emma provides really tangible reasons for building and defending a company culture, and ways of communicating it, that are valid for any startup.




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