Culture is something that startups must protect, says Emma Cerrone, Executive Director and Digital Transformation Lead at MSD, a global pharmaceutical company. Cerrone has previously worked in investment and communications, and also co-founded her own startup.
Here she explains why creating and defending a strong, resilient culture makes a startup more attractive to corporates and more valuable to investors. Emma provides really tangible reasons for building and defending a company culture, and ways of communicating it, that are valid for any startup.

8 ways to develop culture and improve leadership
Tips and guidance from recent content created by Eagle Labs, with links to the original articles and videos if you want to learn more.

How to create a strong, responsible culture for your startup
Company culture is one of the key factors to winning investment as well as effective decision-making and growth, says responsible innovation coach Sam Brown