What being on Dragons’ Den taught me about pitching


Lizzy Hodcroft, Co-founder of myndr, explains why self-belief and brevity are key to successful pitches.

Appearing on Dragons’ Den and pitching to tough, experienced entrepreneurs was one of the most nerve-wracking things that Lizzy Hodcroft has ever done.

She was seeking investment in The Sweet Beet, a condiments business she went on to sell. Hodcroft is now Co-founder of myndr, a mental health and wellbeing startup, and an accomplished public speaker.

Here she explains why she applied for Dragons’ Den and shares advice on being confident in your abilities, honing your pitch – including what to leave out – plus tips for those new to pitching.




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