Robin Bennett-Freebairn, co-founder of Joost and founder of Immersive, on his funding journey to date and experience with the Capital Enterprise programme.
His latest startup, Joost, is developing a brand engagement platform to drive sales, lead generation and data insights. It delivers branded content to consumers through its proprietary Play | Share | Win ™ format. It will be launching its platform later this year.
Robin discusses how he and his fellow founders have so far bootstrapped their way, trying to have as many conversations as possible with potential clients, customers, and investors. Also how Covid-19 has slowed that journey but why is has given them time to get extra prepared for the initial round of funding.