Campbell is the founder of 2X eCommerce, a purpose driven community for leaders of ecommerce brands. In this video he covers the initial steps first-time ecommerce founders need to consider when creating a successful and sustainable business.
The first step is to “find a particular group of people and figure out what their needs are and come up with a product that serves that need.” Watch the video to find out what else ecommerce startups should plan for.
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