Securing a public sector partnership is a significant challenge for many businesses. In this video Piers Kotting, CEO and cofounder of RareCan, a startup that matches people with rare forms of cancer with research teams looking to do research into those cancers, explains how his HealthTech startup achieved that enviable goal. With both Newcastle University and the NHS partnered with RareCan, he says the trick is knowing your public partner’s goals and also where to expend your efforts.
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