Clive Blacker, Head of Business Development EMEA at Map of Ag, and founder of Precision Decisions discusses how some farmers are starting to challenge the thinking around production processes and whether the industry as a whole is embracing technological change quickly enough.
In this video Clive also considers sustainability in farming, the push to net zero and why he is working towards measuring the exact carbon and fuel liability from every field that he farms.
“It’s a very exciting time to be in agriculture with data and technology coming together and with the new opportunities and new challenges that we like to meet.” says Clive.
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