Selling tech solutions to smaller law firms presents a unique set of challenges and opportunities for startups and scale-ups. The team at Barbal have plenty of experience of this type of business development: their document collaboration solution is well-suited for legal professionals and they have been targeting SME firms as well as larger players.
Dr Tom Bartley, Co-Founder & CEO, Barbal, explains how to approach smaller law firms, and why selling to them can be easier for startups.
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