Tell us about Piinky.
Piinky is a music distributor and marketing platform for independent artists. Our software enables independent artists to distribute and market their music effectively. We are building the one-stop-shop for independent artists focusing on distribution, marketing and virtual music events.
Our easy to use platform enables independent artists to benefit from the high-quality distribution and marketing tools that record labels provide without giving up ownership rights to their music.
We offer a differentiated solution from the homogeneous nature of the current music distribution and marketing platforms. With Piinky artists can distribute their music directly from their phone to over 100 streaming platforms including Spotify, Apple, Tidal and Tik Tok. We also provide detailed analytics, reporting, playlist pitching and access to exclusive brand partnership opportunities. Piinky ensures that your song gets released at the right time with the right details. Additionally, artist benefits from real-time admin collaboration through our team feature. As well as easy to use UX/UI and amazing customer service in case anything goes wrong with their release.
Why did you join the Barclays Black Founder Accelerator?
We joined the Barclays Black Founder Programme because being at the pre-seed stage we believe we are at the perfect stage to full advantage of all of the expert masterclasses, mentorship and coaching . We are also long standing members of the Foundervine community and believe in both the Foundervine and Eagle Labs intentions to both drive diversity and help early stage startups thrive.
What would be your desired outcome from this programme?
Our desired outcome from the programme would be to leverage the expert led masterclasses to ampfily our domain expertise in key functional areas such as marketing growth and hiring good people. We also intend to deepen our network by connecting with the founders and masterclass facilitators.
Which entrepreneur inspires you the most and why?
Jay Z is one of the entrepreneurs that inspires us as a team the most. Aside from the fact that he has reached an astounding level of success as a musician with over 20 Grammys. He has a sprawling portfolio of companies ranging from tech startups such as Tidal to his momentous record label RocNation.
What has been your biggest win in your entrepreneurial journey?
Our biggest win so far has been building the team that we have. Our core team draws insights from Uber, RocNation, Amazon and Universal Music Group.
Our advisors include the likes of Wladimir Baranoff-Rossine the former CMO of Shopgate(150 people, $15M in revenue). we are also incredibly proud to have launched our product and to have been able to secure an astounding set of artists to believe in the piinky brand.
And your biggest challenge?
Our biggest challenge has been prioritizing what solutions to build to solve the various problems solve by independent artists. The market has exploded due to low barriers to entry facilitated by the explosion of social media and streaming. This presents a huge amount of problems and opportunities to create value for DIY artists.