Barclays Female Founder Accelerator 2023 member
My SMASH
My SMASH Media is a marketplace for Creative projects, the platform enables users to trade IP.
Streamlined, efficient and creative, SMASH enables decision-makers in the film & TV industries to connect with the innovative projects that will attract audiences. And creatives are able to share their projects securely, and be discovered democratically.
Why did you apply for the Female Founder Accelerator?
A trusted colleague suggested we should apply.
Do you think there's a need for programmes like this for Female Founders?
Yes.
Why did you want to start your business?
To resolve problems that we experienced first hand.
What are you looking to get out of this programme?
We want to be investment ready, to understand the needs of the investor and to focus on creating an opportunity that works for them and for our company.
Which entrepreneur inspires you the most and why?
Martha Lane Fox
Resilient, positive, not only is she hugely influential and inspirational but she also spearheads a number of initiatives to support start-ups and small businesses across the country. And she champions human right's, women's rights and social justice.
What has been your biggest win in your entrepreneurial journey?
So far we have 1500 users and we're bringing new, unrepresented voices into an industry and giving them an opportunity to get their work seen. But the biggest win in making matches, giving decision makers access to projects they wouldn't have found without us.
What has been your biggest challenge?
Raising finance.
Where did you go for business advice and how did it help you?
We have a very experienced board of non-execs who provide advice and we're supported by a group of Angel Investors with excellent skills.
What drives you to make your business a success?
We can see there is an appetite for what we're providing, we're starting to make a difference.
What advice would you give other founders thinking about starting their own business?
Investigate your idea thoroughly, don't just listen to the people who say "Yes, I'd use it" question the people who say "No, I wouldn't use it".
If you really believe you have a business that can make a difference, go for it...It'll always bug you if you don't give it a go - your business could change people's lives.