Barclays Black Founder Accelerator 2022 member
FERONA
Jennifer Onah is the Founder and Creative Director of Luxury fashion brand FERONA.
FERONA is on a mission to re-imagine luxury e-commerce through the convergence of fashion and innovative tech.
Why did you join the Barclays Black Founder Accelerator?
I believe it will be so beneficial to helping me get funding ready and really help me nail pitching my business to raise.
Why did you want to start your business?
I wanted to create a legacy, something that can be left behind for others and inspire others. I also want to be a face that others can look to and help them believe that they can follow dreams!
What would be your desired outcome from this programme?
Meet new people, improve my business deck, improve my pitching, tighten my MVP. Introductions to a good network.
Which entrepreneur inspires you the most and why?
Rihanna! Singer turned billionaire business mogul. I don't mind if she never makes a never song again. She's killing it. Young, black, female and a mother.
What has been your biggest win in your entrepreneurial journey?
I think building the BETA platform form my business. FERONA DDoD (Digital Design On Demand). Every day is a win though in some way, we keep going!
What has been your biggest challenge?
Funding, limited resources and limited network.
Where did you go for business advice and how did it help you?
I would reach out to as many people as possible via Linkd In or events and sometimes friends and family.
What drives you to make your business a success?
I really want to be in a position where I can help, support, inspire and be successful to have the resources to create and build more legacy for those behind me.
What advice would you give other founders thinking about starting their own business?
First of all, ask yourself if you really have what it takes ... grit! Be ready for the setbacks, doors being closed in your face and ALL the no's but keep fighting through them knowing that you are one step closer to your yes and your tipping point!