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Deborah WoodCodeBase |
Mentor's bio
Originally a blue-chip marketer covering both b2c and b2b, Deborah has specialised in bringing her customer-focused approach to early-stage b2b tech businesses. In the last 6 years she has worked with founding teams in over 400 startups and scaleups making sure the customer voice is embedded in offer design to create more desirable offers.
As a specialist in Value Proposition Design she is the coach for this subject at some ofthe UK’s leading accelerators such as Wayra, Digital Catapult, Plexal, and the University of Edinburgh’s AI and Venture Builders programmes. Her coaching formats include masterclasses, 1 to 1 mentoring sessions, deep-dive value canvas workshops, bootcamp coaching sessions and the ‘Think Like A Startup’ training for corporate clients. She is a certified practitioner in the Strategyzer Business Model Canvas and the Value Proposition Canvas.