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Eagle Labs Reading List

What you’re reading

 
 
 

Thank you for sharing the books, blogs, podcasts and videos that have inspired you and impacted the way you’ve set up and run your business.

Here’s what some of our members and partners have shared and we hope it will inspire you and help you grow your business. We’ll be adding more so make sure you bookmark the page and let us know what’s inspired you and we’ll add it to the list.

Feature

 

Richard Wood, Co-Founder of Cheddar Creative and member of Eagle Labs Cambridge recommends:

 

Good Strategy Bad Strategy

Image source:
goodbadstrategy.com

 

Good Strategy / Bad Strategy: The Difference and Why It Matters

By Richard Rumelt

“If you only read one book on business strategy, make it this one. You'll soon realise that most of the experts out there who bleat on about strategy don't actually understand what strategy is. In fact, the book is as much about what strategy isn't so you'll be able to easily spot the charlatans and poor misguided fools!

"We've not only used Rumelt's insights to craft our own strategy, but we regularly pass his teachings on to the clients we work with. Many of whom had been labouring under the misconception that they already had a robust strategy in place. Very well written and easy to understand.”
 

Find out more
 

Our Latest Recommended Reads and Listens

 

Shoe Dog

Image source:
Simon & Schuster

 

Shoe Dog: A Memoir by the Creator of Nike

By Phil Knight

Recommended by Alastair Swindlehurst from Swindlehurst Consulting Ltd and member of Eagle Labs Manchester.

“Because it makes you realise that the rise of any brand/business is fraught with danger, pitfall and despite how glossy the end product we all started in the weeds and it’s just given me reassurance that if some plucky 20 year old can do it, I can do it.”
 

Find out more

Also recommended by Alastair:
Shut Up, Move On - by Phil McGee
 


 

no rules rules

Image source:
Penguin Random House

 

No Rules Rules, Netflix and the Culture of Reinventing

By Reed Hastings & Erin Meyers

Recommended by Adam Mitcheson from My2Be and member of Eagle Labs Manchester ecosystem.

“It opens your mind to different ways of thinking that deliver proven results. As a company building something that didn't exist before, especially one that can have a significant impact on Company Culture, there are some incredible lessons from this story.”

Find out more

Also recommended by Phil:
Shoe Dog - by Phil Knight
 


 

Founder handbook

Image source:
thefounderhandbook.com

The Founder Handbook: How to get your first ten enterprise customers

By Andrius Sutas, Siobhan Clarke

Recommended by Steven Drost, CSO of CodeBase.

"There is very little reading available about how to get your first unaffiliated sales over the line. Most books focus on how to build a product, etc. but not how to sell it. This book is about sales and how to structure sales.

"Building a robust sales ops team. Having a much better understanding of how to understand and judge how well they are performing."
 

Find out more
 


 

what you do is who you are

Image source:
ai16z.com
 

What You Do Is Who You Are: How to Create Your Business Culture

By Ben Horowitz 

Recommended by Jon Hope, Eagle Labs Director. 

"I read the following book last week following listening to the a16z podcast on the topic.

"As you’d expect, thought provoking, but also pretty practical with plenty of examples of why cultures vary across companies, why it is rarely perfect and opportunities to learn from the failures and successes of others."

 

Find out more
 



NPR

Image source:
NPR.org


How I Built This podcast

Recommended by Marty Orton, a member of the Eagle Labs Southampton ecosystem.

"Here's a great podcast, these are my two favorite episodes..."

Find out more
 


 

 

The Super Mario Effect

Image source:
ted.com
 

 

A Ted Talk by Mark Rober

Recommended by Kyle Wilks from Smugglers, a member of the Eagle Labs Southampton ecosystem, who says, "Here are some interesting links I think are worth sharing with your members."
 

Watch video

Also recommended by Kylr:
Good Timver - a poem by Douglas Malloch
The Winning Formula - David Coulthard


 


Image source: 
Penguin Random House

 

High Output Management

by Andy Grove

Recommended by John Connelly, Managing Director of C4DI.

"Just a really solid book about the basics of management. If you’re starting out with no formal training and few peers around you to help - it’s a really cracking read. It’s pretty old now, but really rated - Andy was CEO of Intel.
"Try and re-read it every couple of years and check what we’re doing against it!"

Andy's book is also recommended by Mark Kingsley-Williams, Founder of Lawpanel and member of the Eagle Labs LawTech ecosystem.

"It's all about maximising productivity, with practical advice for navigating real life scenarios. Talking is not doing, and doing is what builds businesses. Still much to work for us to work on!"
 

Find out more

Also recommended by John:
Let My People Go Surfing - Yvonne Chouinard
Love Is The Killer App - Tim Sanders
Snakes In Suits: When Phsychopaths Go To Work - Paul Babiak and Robert Hare
15 Lession In Leadership - James Kerr



Image source: Bloomsbury .com


Sway

by Pragya Agarwal

Recommended by Mo Kanjilal, Co-Creator of Watch This Space.

"It unravels unconscious bias and how embedded it is in our brains in a really eye opening way and we use examples from this book all the time as there are so many practical and non-judgemental ideas."
 

Find out more



Image source: 
Running Press


Wisdom from Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money - That the Poor and the Middle Class Do Not!

by Robert T. Kiyosaki

Recommended by Balraj Singh, Eagle Labs LawTech Lab Manager.

"In short... it’s all about how to make money work for you, and the importance of being financially educated 'building assets'."
 

Find out more




Ian Traynar, Serial Entrepreneur

I've been an entrepreneur for 40 years. I've read a few books in that time, but it always comes back to classical universal themes such as "renewing vision", "creating good habits", "good copywriting", "creatively managing stress".

Currently in the first two genres I'd recommend Simon Sinek's latest book The Infinite Game or James Clear's Atomic Habits.

But what happens when someone close to you takes their own life? What or who do you turn to for solace or sense-making? Such an event took place for me last year. She was in her early twenties, the shock was immense, I was left stunned unable to move or think for about three hours. What do I say to her parents? Speechless, I reached out for a book of poetry - Words Under The Words by Naomi Shihab Nye. The last line of her poem Kindness says:
 

 

... Then it is only kindness that makes sense anymore,
only kindness that ties your shoes
and sends you out into the day to mail letters and purchase bread
only kindness that raises its head
from the crowd of the world to say
'It is I you have been looking for',
and then goes with you everywhere
like a shadow or a friend.

 

 

I'm also reminded that in troubled times, the recent inauguration of the new US president included the poets' Seamus Heaney and Amanda Gorman - how appropriate. Don’t forget the power of the creative arts.
 


 

Image source: 
Morgan Housel

The Psychology of Money:
Timeless Lessons on Wealth, Greed and Happiness

by Morgan Housel

Recommended by Ian Browne, Ignite Accelerator COO and Eagle Labs Belfast member.
 

Find out more



Image source: 
Penguin Random House


The Black Swan

by Nassim Taleb

Recommended by Kevin Mulhern, Engineer at Eagle Labs Aberdeen.
 

Find out more

Also recommended by Kevin:
The Fearless Organisation - Amy Edminson
The Passions and the Interest - Albert Hirschmann
Debt: The First 5000 Years - avid Graeber



Image source: 
Harvard Business Review


The First 90 Days

by Michael D Watkins

Recommended by Debby Clement, Founder of Peopley and Southampton Eagle Labs member.

"I found this to be the best book for leaders changing roles." 
 

Find out more

Also recommended by Debbie:
The Unicorn Project
Team Topologies
Uncharted – Margaret Heffernan
Bring your Human to Work
Accelerate
No Ego – Cy Wakeman – Reality-based leadership
What Matters Now – Gary Hamel
Get rid of the performance review – Samuel A Culbert



Image source: 
Alan Klement


When Coffee and Kale Compete

by Alan Klement

Recommended by Oli Littlejohn from CodeBase, our mentoring and Eagle Labs Edinburgh partner.

"It's a great primer on Jobs to be Done, both the theory and loads of case studies that help ground your knowledge. It has really practical suggestions for talking to customers, which I've used to get far more meaningful feedback from our community." 
 

Find out more




Dorset Growth Hub Podcasts

Recommended by Sharon Jones, Engineer at Eagle Labs Bournemouth.

"This is a hybrid information series – sharing both podcasts and then joining together for a live discussion and Q&A." 
 

Find out more


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