Insight and advice from seasoned experts on how to sell your startup’s vision and attract investment.
Be confident and enjoy the pitch
No one knows your business as well as you do, so relax and enjoy pitching for investment. Don’t obsess about the product and forget to explain the business case – and, if you’re new to pitching, don’t be afraid of learning your pitch off by heart.
Lizzy Hodcroft, Co-founder of myndr, a mental health and wellbeing startup, and an accomplished public speaker, shares more tips – including those learned after pitching on Dragons Den – in this video.
Don’t seek investment too soon
Maximising your valuation before going into a pitch is the best way to get a good deal, says Peter Cowley, President of the European Business Angel Network. Try to build your business using grants, money from family and friends, and money of your own. That way, your valuation will be higher in the long term.
Stand up when you’re pitching
In 1967, Albert Mehrabian’s study on non-verbal communication found that 55% of what we communicate is through our body language, 38% is through the tonality in our voice, and the final 7% is through the words we are saying. With this in mind, you need to think about the delivery as well as the content of your pitch—and standing gives you more energy.
Be honest with your investors
Startup founders tend to put on a positive mask and fail to be honest with investors, says Aimee Bateman, founder of video-training platform Careercake. But being authentic and honest is important for building a strong relationship.
Have as many conversations as possible
Try to have as many conversations as you can, whether that is with potential clients, potential customers, or potential investors. This will help shape the proposition and kick-off the rough edges.
Nail the go-to-market strategy
Investors don’t believe in the “if you build it they will come” approach. When pitching, it’s vital to establish your market and beachhead customer, then show how you will get your product into their hands.