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6 tips for taking your startup global

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A round-up of advice from experts in overseas markets.

  • Preparation is vital to overseas expansion.
  • Consider whether you require a regional office.
  • Make sure your culture shines through.

Tips and guidance from recent content created by Eagle Labs, with links to the original articles and videos if you want to learn more.

Master your own backyard

Make sure you figure out how to sell your products in your home market before moving onto the international stage. Use customer feedback to refine your sales process and then pay particular attention to the territory in which you want to deploy so that you can have a curated landing.

Silicon Valley veteran and CEO and Founder of Commonwealth Ventures, Chris Neumann, shares his views on UK businesses seeking US investment.

Hold a pre-mortem for your startup

Come together as a team before you work on an international project and come up with all the ways that it might fail. Identify the key areas that might derail your startup and then attach KPIs so that you know you’re hitting your targets.

Neil Ruth, Thomas Young and Jack Timblin, co-founders of travel technology firm TapTrip, share their experience of going global.

Get support from grants and schemes

Global expansion presents huge opportunities for startups to sell their products and services in a broader market—so startups should check their eligibility for a range of schemes and grants that will help you get the right funding in place.

Read this article to discover the various grants, schemes and support mechanisms in place to help you reach the far-flung corners of the globe.

Consider team location when expanding

While it is not always essential to be physically located near your clients, especially since Covid-19 has greatly reduced travel, having part of your team in the region where you are expanding can be important.

Read this interview with Francisco Norris, CEO and co-founder of ZELP (Zero Emission Livestock Project), on what he learned from the Eagle Labs Global Connect mission to California.

Explore the opportunities of the Middle East and North Africa

A youthful population looking for digital solutions means there are plenty of market possibilities in the Middle East and North Africa. American VCs are showing increased interest and there is significant local funding available as governments move their focus from oil to tech and services.

Check out local accelerators and incubators to fast track your international expansion plans.

Karl Tlais is a global tech startup advisor based in the region. He's a specialist in partnership and investment ventures and shares his advice in this video.

Make sure your culture shines

When you’re looking to move into new territories it’s important to make sure your culture shines so that every network connection has the potential to turn into a new working relationship.

Watch this video to hear Ky Nichol, founder of work orchestration and observability platform Cutover, explain why the technological innovation he saw at NASA and the European Space Agency inspired him to found his own international business.

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