How to market your business on a limited budget

Marketing - Getting Started: Part 10

Follow us on: Follow us on Twitter Follow us on Linkedin Subscribe to YouTube

Lucy Hitchcock, Founder of Partner in Wine and Sassy Digital, explains how and where to allocate your marketing budget.

Watch time: 4 minutes

  • Focus on one social channel if you’re time poor

  • Allocate a budget for the things you can’t do

  • Collaborate with like-minded businesses

There are effective ways to find customers and grow sales when operating on a tight budget, says Lucy Hitchcock, Founder of Partner in Wine and Sassy Digital. For example, make the most of the way you can talk to customers – massive corporations spend a fortune trying to mimic the more intimate relationship small businesses have with their clients. Lean into social media platforms that help you connect directly with your audience.

In this video interview Lucy explains what startups need to know about content, TikTok and the importance of allocating your limited budget. She also provides three tips that can serve as a foundation for all of your marketing efforts. 


Master your marketing with more advice and information:

  • Part 1: Create a marketing plan.
  • Part 2: Define and refine your brand.
  • Part 3: Improve your marketing with customer personas.
  • Part 4: Use social media to promote your startup.
  • Part 5: Get started on SEO and paid marketing.
  • Part 6: Find the right video approach to meet your needs.
  • Part 7: Use content marketing to build your business.
  • Part 8: Improve your reach with advocate marketing.
  • Part 9: Create content efficiently with this marketing hack: founder to founder video.
  • Part 11: Discover how to find and target your market: founder to founder video.
  • Part 12: Use these marketing techniques to boost your ROI: founder to founder video.


Barclays (including its employees, Directors and agents) accepts no responsibility and shall have no liability in contract, tort or otherwise to any person in connection with this content or the use of or reliance on any information or data set out in this content unless it expressly agrees otherwise in writing. It does not constitute an offer to sell or buy any security, investment, financial product or service and does not constitute investment, professional, legal or tax advice, or a recommendation with respect to any securities or financial instruments.

The information, statements and opinions contained in this content are of a general nature only and do not take into account your individual circumstances including any laws, policies, procedures or practices you, or your employer or businesses may have or be subject to. Although the statements of fact on this page have been obtained from and are based upon sources that Barclays believes to be reliable, Barclays does not guarantee their accuracy or completeness.

Share this page

Go back to the top of the page