Menu

How to find and target your market

Marketing - Getting Started: Part 11

 
 
Follow us on: Follow us on Twitter Follow us on Linkedin Subscribe to YouTube

Richard Cassidy, Chief Commercial Officer at Dayshape, offers practical tips for startups looking to find their market and audience.

Watch time: 4 minutes

  • Refine your market down to a specialist area

  • Invest in educating your audience on why you exist 

  • Use a direct approach, such as email, when starting out

Startup founders are often surprised when customers don’t immediately flock to their business, says Richard Cassidy, Chief Commercial Officer at Dayshape. One way to solve this problem is to identify a beachhead market— a small market with specific characteristics that makes it ideal for your products or services — and expand from there. 

In this video, Cassidy shares practical advice about how to target your audience and avoid pitfalls along the way.

 


 

Master your marketing with more advice and information:

  • Part 1: Create a marketing plan.
  • Part 2: Define and refine your brand.
  • Part 3: Improve your marketing with customer personas.
  • Part 4: Use social media to promote your startup.
  • Part 5: Get started on SEO and paid marketing.
  • Part 6: Find the right video approach to meet your needs.
  • Part 7: Use content marketing to build your business.
  • Part 8: Improve your reach with advocate marketing.
  • Part 9: Create content efficiently with this marketing hack: founder to founder video.
  • Part 10: How to market your business on a limited budget: founder to founder video.
  • Part 12: Use these marketing techniques to boost your ROI: founder to founder video.

 

Barclays (including its employees, Directors and agents) accepts no responsibility and shall have no liability in contract, tort or otherwise to any person in connection with this content or the use of or reliance on any information or data set out in this content unless it expressly agrees otherwise in writing. It does not constitute an offer to sell or buy any security, investment, financial product or service and does not constitute investment, professional, legal or tax advice, or a recommendation with respect to any securities or financial instruments.

The information, statements and opinions contained in this content are of a general nature only and do not take into account your individual circumstances including any laws, policies, procedures or practices you, or your employer or businesses may have or be subject to. Although the statements of fact on this page have been obtained from and are based upon sources that Barclays believes to be reliable, Barclays does not guarantee their accuracy or completeness.

Share this page

Go back to the top of the page