Startup founders are often surprised when customers don’t immediately flock to their business, says Richard Cassidy, Chief Commercial Officer at Dayshape. One way to solve this problem is to identify a beachhead market— a small market with specific characteristics that makes it ideal for your products or services — and expand from there.
In this video, Cassidy shares practical advice about how to target your audience and avoid pitfalls along the way.
Barclays (including its employees, Directors and agents) accepts no responsibility and shall have no liability in contract, tort or otherwise to any person in connection with this content or the use of or reliance on any information or data set out in this content unless it expressly agrees otherwise in writing. It does not constitute an offer to sell or buy any security, investment, financial product or service and does not constitute investment, professional, legal or tax advice, or a recommendation with respect to any securities or financial instruments.
The information, statements and opinions contained in this content are of a general nature only and do not take into account your individual circumstances including any laws, policies, procedures or practices you, or your employer or businesses may have or be subject to. Although the statements of fact on this page have been obtained from and are based upon sources that Barclays believes to be reliable, Barclays does not guarantee their accuracy or completeness.