How to find and target your market

Marketing - Getting Started: Part 11

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Richard Cassidy, Chief Commercial Officer at Dayshape, offers practical tips for startups looking to find their market and audience.

Watch time: 4 minutes

  • Refine your market down to a specialist area

  • Invest in educating your audience on why you exist 

  • Use a direct approach, such as email, when starting out

Startup founders are often surprised when customers don’t immediately flock to their business, says Richard Cassidy, Chief Commercial Officer at Dayshape. One way to solve this problem is to identify a beachhead market— a small market with specific characteristics that makes it ideal for your products or services — and expand from there. 

In this video, Cassidy shares practical advice about how to target your audience and avoid pitfalls along the way.



Master your marketing with more advice and information:

  • Part 1: Create a marketing plan.
  • Part 2: Define and refine your brand.
  • Part 3: Improve your marketing with customer personas.
  • Part 4: Use social media to promote your startup.
  • Part 5: Get started on SEO and paid marketing.
  • Part 6: Find the right video approach to meet your needs.
  • Part 7: Use content marketing to build your business.
  • Part 8: Improve your reach with advocate marketing.
  • Part 9: Create content efficiently with this marketing hack: founder to founder video.
  • Part 10: How to market your business on a limited budget: founder to founder video.
  • Part 12: Use these marketing techniques to boost your ROI: founder to founder video.


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