Attracting, acquiring and retaining customers for your business.
Content
Why I started my e-commerce business
Emma Watkinson, CEO and co-founder of online fashion marketplace SilkFred, on seeing an e-commerce problem that needed solving and why challenges remain despite rapid growth.
How Covid has changed the relationship between startups and corporates
Steven Drost, Chief Strategy Officer at CodeBase, on how startups are reacting to the shift brought about by Covid and why they are well placed to be more responsive.
7 mistakes I see corporates make when choosing a startup to buy
Professor Mark Logan has advice that both founders and corporates can learn from.
How do you show a buyer you’re a good acquisition?
Professor Mark Logan on how startups can improve their chances of being acquired.
Content marketing for startups and small businesses: step-by-step guide
An introductory guide explaining how to use content marketing to find new customers and increase value.
Access to customers: 7 tips on cultivating new clients
Key takeaways on how to find, sell to, and keep new customers in disrupted times.
6 ways FinTechs can help themselves win more business
Two FinTech startups offer top tips on winning new business since Covid, from creating ‘dynamic value’ to identifying the buying journey.
How to deal with a rapidly growing customer base
Sina Yamani, CEO of mobile ordering platform Yoello, has seen his customer base increase during Covid.
How working closely with customers can help startups win new business
Alastair Ryrie, Co-founder at Intelligent Interfaces, explains how he developed his sales strategy with the help of his customers.
How can startups navigate the world of corporates?
There’s an art to understanding the corporate world. As CodeBase’s Steven Drost explains, some firms are increasingly open to working with disruptor companies and new technologies.
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Building trust in uncertain times
Jacob Whitish, head of global sales and marketing at Clarity PR, gives us his tips for building trust with customers in difficult times.
6 tips for startups trying to sell into big corporations
Mark Jannetta, Ventures Innovation Partner at Barclays, on how to prepare, explain, and sell your product or service to corporations.
Winning customers in a post-Covid environment
The Covid-19 pandemic has forced startups to fundamentally reimagine many aspects of their business strategy. How to win new customers is central to that. Here we look at how to grow your customer base in a new and uncertain environment.
How to market your startup and network remotely
Marketing your product in the current climate could be a challenge – here are three smart ways to do it effectively.
Storytelling for startups
Martyn Baker, managing partner at Gardn, explains how startups can build a narrative for their business.
How to shoot your own video
Working remotely doesn’t have to mean that your content is put on hold.
Maximum marketing impact with lean budget
In the current Covid-19 economic climate many startups are working with a lean budget. Here is one way to make maximum marketing impact with minimum cost.
Making the most of the media to help keep your business coronavirus free
Yes, we are all shell shocked, but no one likes to hear more about how we have been hit, and what we are doing to survive, than the media.
How startups can create video remotely
Techniques and approaches to produce video while isolated.
Building an online community during the COVID-19 pandemic
With the absence of in-person networking and events, growing an online community for your business is one way to thrive in the current circumstances.
Why video has never been more important for startups
New ways of working mean that video is more powerful than ever – here’s how to make the most of the medium.
Good marketing without the resources
Many startups are facing a period of profound change, and business leaders will have to prioritise where they spend.
Social media - quick wins in tough times
Social media is a great way for startups to communicate and make connections during times of isolation and uncertainty.
Building a brand when times are tight
Marketing budgets are often early victims of business uncertainty. But there are ways of working that cost little or nothing.
Why content matters – and how it builds value in uncertain times
Here are 5 ways content builds value for startups all of which are relevant to times of uncertainty and disruption.
How start-ups should talk to corporates
Effective communication with corporates can be make-or-break for start-ups. Get it right...
Expanding internationally
Silicon Valley veteran and CEO and Founder of Commonwealth Ventures, Chris Neumann, shares his views on UK businesses seeking US investment.
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