How working closely with customers can help startups win new business

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Alastair Ryrie, Co-founder at Intelligent Interfaces, explains how he developed his sales strategy with the help of his customers.

Speaking to customers is an essential part of building an effective sales strategy, says Alastair Ryrie, Co-founder at Intelligent Interfaces. But the real secret is not being afraid to try new things. Set timescales, asses the results and then build your findings into your sales strategy.

In this video, Ryrie explains how he developed his sales strategy through his first two years in business and sheds some light on the common stumbling blocks startups face.





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