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Turn your sustainability plan into action

How to create a sustainability strategy: Part 3

 
 
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Part Three of our sustainability guide for startups sees Daniel Collins, senior consultant at sustainability consultancy firm Avieco, explain how to take your first steps on the road to a more environmentally friendly business.

 


 

 

Watch the rest of the series here:
 

Many startups are unsure where to start on their sustainability journey. A logical first step is to produce a carbon footprint report, which looks at the amount of greenhouse gas emissions produced as a result of business operations. Having established this benchmark, businesses can assess their progress and make incremental improvements as they grow. Here are the key takeaways to keep in mind as you develop your sustainability roadmap.  

Key concepts:

  • Consider your impact: Devise an approach to address your impact and develop solutions to reduce them. This will help with regulatory or compliance requirements as you scale as a business. 
  • Look at the numbers: Using sustainability metrics will help you monitor progress and develop your environmental credentials, both of which are extremely important for investors and potential new clients. 
  • Remember the three pillars: Three metrics to keep in mind are full-time equivalent (FTE), floor area and business revenue. These will allow you to form a baseline against which you can track progress year-on-year. 
  • Think beyond carbon: When approaching sustainability from an environmental perspective, it's not just about carbon. Consider waste and recycling, energy supply and the impact of business procurement.
  • Consider the human impact: Applying a broader scope to sustainability, businesses should consider the impact they have on the communities in which they work and on society more widely.
  • Take a holistic approach: Developing a sustainable approach in everything you do will help you to future-proof your business, and so create long term value.
  • Celebrate your success: To encourage buy-in, communicate your successes. This will help to develop your environmental credentials and win more business.

In the next video, we consider how startups can grow as sustainable businesses. 

 


 

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