How to use the advantages of ecommerce while avoiding the difficulties first-time founders encounter, from Kunle Campbell, ecommerce advisor and host of the 2X eCommerce Podcast.
Watch time: 4 minutes:
- Ecommerce businesses are flexible and hugely scalable
- They are more suited to the current Covid economy
- Ecommerce is not a short-term fix, you have to plan long-term
- Build communities and audiences while you create the business
Campbell is the founder of 2X eCommerce, a purpose driven community for leaders of ecommerce brands. In this video he covers the different avenues to find and sell to your customer, the importance of targeting your audience, and why ecommerce is so scalable.
He also discusses the typical challenges new ecommerce businesses face and to overcome them, including, suppressing advertising by cultivating audience early, and why the key is to “test, learn, iterate”.