How to communicate with investors in tough times

Aimee Bateman, the founder of CareerCake, explains how to reassure and engage with investors

Aimee Bateman is the founder of Careercake, a video training subscription platform. She took seed investment five years ago and has seven investors, including a venture capital firm and six angel investors.

She explains why it’s important to be honest with your investors, now more then ever, and suggests seven things you should be communicating to ensure their ongoing support.