Introducing innovative products can be a real challenge says Chris Foxall, Finance Director at sustainable transport scale-up, Riversimple Movement.
Riversimple’s solution has been to involve customers at a very early stage, and also to find partners within the industry that can support growth and allow scaling.
“You know you’re onto a winner, when you don't need a marketing department because your brand is brand is being fed by positive feedback from your customers,” says Foxall.
Learn how Riversimple Movement found unique ways to ensure product market fit in this short video.
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