Professor Mark Logan on how startups can improve their chances of being acquired.
- Strategy must evolve based on the market but founders can educate acquirers on why they’re a good fit
- Acquisition shouldn’t be an alternative to developing strategy
- Whether a company buys or builds often depends on its own maturity.
Professor Mark Logan has extensive experience of both acquiring and being acquired. He is now an investor, adviser and academic. Here he explains how startups can best present themselves to potential buyers, by demonstrating why they’d be a good fit and wise strategic choice.
These are edited highlights of an Eagle Labs and Codebase LawTech Bridge event that took place prior to the outbreak of Covid-19.