How founders can turn failure into a positive experience

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Professor Adrian Furnham of the Norwegian Business School explains how startup founders can understand and master failure.

  • A growth mindset is more likely to result in startup success.
  • Burnout is common in energetic founders.
  • Diversity among senior leaders is a good thing — and make sure to bring in outsiders’ perspectives too

The most successful startup founders learn from their mistakes and move forward with a refreshed vision, says Furnham. They are not handicapped by a failure, they recognise that everybody makes mistakes and try to see each opportunity as a chance to learn something new.

In this video Adrian explains why failure is so common in the startup world, what you can do about it and the importance of mindset.




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