Kunle Campbell, ecommerce advisor and host of the 2X eCommerce Podcast, on the foundations of a good online business.
Watch time: 4 minutes:
- The first step is finding product/market fit
- The next is testing and targeted feedback
- The third is suitable sourcing and a realistic budget
Campbell is the founder of 2X eCommerce, a purpose driven community for leaders of ecommerce brands. In this video he covers the initial steps first-time ecommerce founders need to consider when creating a successful and sustainable business.
The first step is to “find a particular group of people and figure out what their needs are and come up with a product that serves that need.” Watch the video to find out what else ecommerce startups should plan for.