Culture in startups – it’s critical, but how do you create it remotely?


Laura Bosworth, Head of Sales and Marketing at Amiqus, on the importance of building and maintaining culture in an era of remote working.

Company culture is massively important for startups because it sets the tone for the business as it grows and develops, says Laura.

With most startups working remotely, the best way to build culture is to encourage employees to turn on their video feeds—both during one-to-ones and regular town hall (all-hands) events. From digital meetings to remote training, Laura explains the importance of culture and how to build it at a distance.




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