Daniel Ritsema, Co-founder of Cranes Drinks, explains why crowdfunding can help to launch a small business.
- Crowdfunding can work very well for consumer goods
- Crowdfunding campaigns requires significant preparation
- Momentum is critical to successful campaigns
- Exaggerated valuations can put off investors
Since launching Cranes Drinks eight years ago, Daniel Ritsema and his twin brother Ben have successfully carried out three rounds of crowdfunding.
The twins raised a total of £660,000 investment in their cider startup, which also sells gin and liqueur, and is one of the fastest growing UK businesses in its sector.
In this video Daniel shares advice on building momentum in your campaign, being transparent with investors and checking the valuation of your business.