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The challenges and opportunities of pivoting a business

 

The challenges and opportunities of pivoting a business Mehdi Doghri, cofounder and CTO of Save Your Wardrobe, joins us to talk through what he’s learned about pivoting a business – and what it means to investors.

  • Consider whether the pivot is sustainable in the long term
  • It presents an opportunity to assess what your customers are really hooked by, and focus attention on that feature
  • Always test a prototype of the new business angle if you can

 


 

 

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