8 ways to develop culture and improve leadership


Tips and guidance from recent content created by Eagle Labs, with links to the original articles and videos if you want to learn more.

Invest in your culture

Company culture is one of the key factors to winning investment as well as for promoting effective decision-making and growth, says Responsible Innovation Coach Sam Brown.

Get it wrong and it could prevent a startup from reaching IPO and damage the reputation of the investor. So, startup founders should take steps to improve company culture, even in an era of remote working.

Find out how to create a strong, responsible culture for your startup in this article.

Plan creative conversations

Some of best creative work comes when an employee is able to step away from the day-to-day tasks that make up their role. With the boundary between work and home life becoming more blurred some startups are finding an increase in productivity but a drop in creativity. Scheduling creative sessions is key, whether they are in person or on video.

Watch this video with Babita Devi, Intuitive Business Coach and marketing expert, on more big changes affecting founders through the pandemic.

Motivate without money

There is no doubt money is a motivating factor for many people and can increase performance in certain circumstances. Pay increases and bonuses are, however, likely to be pared back in the short term as the economic effects of Covid-19 are felt. Thankfully there are a myriad of non-financial incentives and rewards that can motivate and inspire loyalty in your team.

Read this article to find out what businesses can do to create these rewards and why they work.

Don’t let your problems linger

For Scott Wylie and Pete Hawkins, who co-founded PayHere in 2018, an effective co-founder relationship is all about constant communication. “It only takes a couple of seconds to fire a message off on Slack, we either agree or disagree, and then go down that path,” he says. With stresses at an all-time high, Scott says all founders should immediately address their problems and find new ways to communicate.

To find out how Scott manages his co-founder relationship, click here for the full interview.

Turn on your video feed

Make sure your staff see each other at least once a month remotely in order to build culture at a distance. Laura Bosworth, Head of Sales and Marketing at Amiqus, says founders should at least encourage their staff to turn on their video feeds to help build a sense of community.

Watch the full video interview to find out how that translates to greater creativity.

Embrace working from home

Ambuj Agrawal, CEO of ZappyAI, thought working from home would impact productivity. However, when his staff left their offices to work from home, he found that it led to a boost in transparency and productivity for his teams in the UK and India. Make sure you look at the positives of remote working because many founders are finding success.

Click here to watch the full video interview to find out how Ambuj changed the way he manages his startup.

Find an emotional release

Psychological research tells us that people who create their own enterprises often have low levels of emotional stability, says Professor Almuth McDowall, occupational and organisational psychologist at Birbeck, University of London. So, if you find yourself very emotionally involved in your business journey, find an outlet for your energies, emotions and attention away from work.

For more practical advice from Professor Almuth, read her six practical techniques to stay well and productive here.

Protect culture to achieve scale

Culture is part of your value proposition — and should be part of your initial conversations with partners large or small. In order to win business in future, founders and senior staff should make culture visible so that corporations know what they’re buying into.

Click here to watch the full video interview with former co-founder Emma Cerrone, who is now Executive Director and Digital Transformation Lead at MSD, a global pharmaceutical company.

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