- Consider your impact: Devise an approach to address your impact and develop solutions to reduce them. This will help with regulatory or compliance requirements as you scale as a business.
- Look at the numbers: Using sustainability metrics will help you monitor progress and develop your environmental credentials, both of which are extremely important for investors and potential new clients.
- Remember the three pillars: Three metrics to keep in mind are full-time equivalent (FTE), floor area and business revenue. These will allow you to form a baseline against which you can track progress year-on-year.
- Think beyond carbon: When approaching sustainability from an environmental perspective, it's not just about carbon. Consider waste and recycling, energy supply and the impact of business procurement.
- Consider the human impact: Applying a broader scope to sustainability, businesses should consider the impact they have on the communities in which they work and on society more widely.
- Take a holistic approach: Developing a sustainable approach in everything you do will help you to future-proof your business, and so create long term value.
- Celebrate your success: To encourage buy-in, communicate your successes. This will help to develop your environmental credentials and win more business.
In the next video, we consider how startups can grow as sustainable businesses.
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