A startup pricing strategy should be based on customers, competitors, and costs, says James Ker-Reid, CEO and Co-Founder of Sales for Startups and Founder of FounderRevenueAcademy.com.
In this video interview James explains pricing, a fundamental aspect of your proposition, including how to price a product or service, what you need to know about cost (or cash flow), and setting terms and conditions. James also discusses some of the typical startup pricing models seen on the market. The interview concludes with practical tips and tricks.
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