There are effective ways to find customers and grow sales when operating on a tight budget, says Lucy Hitchcock, Founder of Partner in Wine and Sassy Digital. For example, make the most of the way you can talk to customers – massive corporations spend a fortune trying to mimic the more intimate relationship small businesses have with their clients. Lean into social media platforms that help you connect directly with your audience.
In this video interview Lucy explains what startups need to know about content, TikTok and the importance of allocating your limited budget. She also provides three tips that can serve as a foundation for all of your marketing efforts.
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