Carlos Doughty is the founder and CEO of the Learning Experience Alliance – formerly MarTech Alliance. In this short video he guides founders and entrepreneurs through all aspects of marketing technology (MarTech), explaining fundamental approaches to gain maximum benefit.
Carlos shares ways to identify which of the more than 10,000 available marketing and sales digital solutions might be right for your business. He has advice on automation, content and data management, lead generation and customer relationship management.
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