Tips for LawTech startups pitching to corporates

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Raphael Cardona, Head of Product at LawAdvisor Ventures, shares his experience on the best methods to win over a tough room.

  • Keep control of the pitch by setting ground rules and expectations

  • Establish common context – know the audience taxonomy and terminology

  • Tell a story by understanding the firm’s problems and how you will help solve them

In this short video Raphael offers tips and strategies on how to best communicate the efficiencies your product will create for the audience of lawyers you are pitching to.



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