Is market saturation a barrier to further LawTech adoption?

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Paul Branscombe, Barclays Head of Legal Transformation Strategy and Architecture, on what LawTech startups need to do to stand out in an increasingly crowded market.

Watch time: 4 mins

  • Law firms are seeking solutions in specialised areas, startups should go niche
  • Build components for legal solutions that fit into enterprise-wide platforms
  • Adapt your offering to a specific use case

In this short video Branscombe covers why in a maturing LawTech market, corporate inhouse legal functions are seeking solutions in specialised areas rather “solving big generic problems like legal workflow or AI or contract management”.

He also discusses the need to adapt your offering to a specific use case, to build components for legal solutions that fit into enterprise-wide platforms and the importance of honest dialogue with firms.





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