LawTech Member:

Redefine Legal


We chat to Adam Ford, Founder and CEO of Eagle Labs LawTech member Redefine Legal.

Tell us about Redefine Legal

Redefine Legal is the UK’s only provider of instant, bespoke and 100% free legal documents. Where expert legal help is needed, our platform connects businesses with top UK lawyers providing specialist services at transparent and competitive rates.

Our mission is to harness technology and the internet to provide businesses with the most efficient and effective solutions for their legal needs, whilst promoting flexible working for lawyers.

Access to legal help should be a fundamental right. But right now, traditional legal services are too complicated, expensive, and inefficient, with no price transparency. We are changing this.

When did you start your business?


What's been your biggest highlight?

Creating a diverse portfolio of amazing lawyers who share my vision.

What's been your biggest challenge?

When starting out, as a sole founder I had to quickly improve my capabilities in areas that aren’t naturally my fields. However, at the end of the day, I’m glad I faced these challenges as it’s made my skills in these areas stronger for the long run.

Advice for entrepreneurs starting out

If you have a strong conviction about something, go out and give it a go.


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