Hertility’s story and recent raise
“We live in a world where women are expected to be the boss, the breadwinner and the baby-maker. We are constantly balancing our travel goals, career goals and family forming goals - yet we are missing a crucial piece of information. We have no visibility into our reproductive health and fertility. We believe that in an age of knowledge, it is unacceptable to know so little about our health”
- Dr Helen O’Neill, CEO and Founder of Hertility Health.
We founded Hertility Health because we believe that all women have a fundamental right to fast and affordable information, not just about their fertility but their overall reproductive health, so they can make informed life decisions when it matters, not when it’s too late. We are pioneering a more proactive approach to reproductive health, where we detect issues early and prevent invasive and costly treatments.
Welcome to the #ReProductiveRevolution.
The World Health Organisation defines “reproductive health” as “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity, in all matters relating to the reproductive system and to its functions and processes” - at Hertility, we treat the whole-person with tailored education, testing and treatment plans - across all reproductive life stages, from menstruation to menopause. We make women feel heard and give them trusted insights into their reproductive health.
Our flagship product is our “Hormone & Fertility Test” - an at-home hormone test tailored to your medical history, medication, symptoms and concerns. We believe in quick results and therefore have combined three doctors appointments in one to conduct a Fertility Triage consisting of:
- Virtual Health Assessment - this is an online questionnaire covering your medical history, medication, lifestyle factors, age, symptoms and concerns that replaces (and is much more comprehensive than) the initial consultation with a GP or reproductive health specialist
- At-home hormone test - delivered to your house in discreet packaging, simply prick your finger and send your sample to our lab
- Health Hub Dashboard - a reproductive health specialist analyses your blood results alongside your virtual health assessment answers to give a 360-degree view of your reproductive health with actionable next steps (if required).
Of course, we don’t believe in the “test without the rest” - we have a team of in-house consultants who specialise in fertility, pregnancy, endocrine disorders, gynaecology, PCOS, ovarian cancer, endometriosis and menopause who are able to diagnose, prescribe and treat. Think of it as a virtual OBGYN service - on-demand, whenever you need. We also have a nutritionist and a mental health counsellor on board so that every aspect of treating a condition is covered. Further appointments for specialist investigations and treatments can also be booked quickly with our trusted partner clinics.
Early this year, we raised £4.2m in seed funding, led by LocalGlobe and Venrex, with angel investors including former CEO of Bupa, Evelyn Bourke, and CEO of Nested and GoCardless, Matt Robinson. Looking to the future, we look to further build out our education offering and care pathways.