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HealthTech Member:
Easy Bites

 

Easy Bites founder Natalia Stasenko (MS, RD) talks to Eagle Labs about her business.

Tell us about Easy Bites

Easy Bites is the first mobile app rooted in the psychology of how kids eat and designed to change the parents' attitudes and behaviours to raise a generation of kids with a healthy relationship with food. It's designed to completely remove the guesswork from a busy parent's mealtime routine while steering them towards the research-driven responsive feeding approach currently recommended by top health authorities worldwide. It has been shown to help kids eat better, self-regulate their energy intake and have a better relationship with food.
 

When did you start your business?

2021.
 

What's been your biggest highlight

My biggest highlight was meeting fellow founders at different stages of their entrepreneurial journeys. As a clinician turned entrepreneur, I immediately felt at home in the community of life long learners and rule breakers.
 

What's been your biggest challenge?

Changing the mindset and staying focused and positive. Start up journey is a rollercoaster of ups and downs and it's easy to get discouraged or overwhelmed on some days.
 

Advice for entrepreneurs starting out

Surround yourself by like minded people and connect with mentors from early on, before you formed your company or get a product idea.

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