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Barclays and Ukie partner to showcase the best of the UK’s up and coming innovative indie games developers.

  • Barclays has partnered with Ukie to launch the second Ukie Games Demo Day.
  • The virtual event will see innovative indie games developers showcase their work in front of a panel of investors and industry experts.
  • Applications are now open for developers to take part and close on Sunday 20th February.

17/01/21: Barclays has partnered with Ukie, the trade body for the UK’s games and interactive entertainment sector, to hold the second Ukie Games Demo Day, to find and support the UK’s next generation of innovative indie games developers with an unsigned game.

The Demo Day, which will be held in April, follows the success of the first Demo Day in September last year, and will see participants demonstrate their games virtually in front of a panel of experienced investors and industry experts, as well as an audience of wider industry players and potential backers, to help create connections for the up and coming developers that could lead to funding.

Applications are now open to developers who want to showcase their unsigned games. Eight finalists will be chosen to demonstrate on the day and will be selected based on a number of criteria, including how their game demonstrates innovation and originality.

Dan Bernardo, Co-founder and CEO of Playtra, who showcased their game ‘Grid Fight – Mask of the Goddess’ at the inaugural Ukie Games Demo Day, said: “As an indie studio, visibility is at the same time the most essential and hard to get resource we need in order to succeed in an overcrowded gaming market. Events like the Barclays/UKIE Games Demo Day placed our game right in front of the people we were trying to reach. I would recommend anyone with an awesome game to take part.”

Dr Jo Twist OBE, Ukie, said: “Last year’s Games Demo Day helped a range of growing games businesses showcase their concepts to leading industry experts. We’re looking forward to running the next version of the event and helping another group of ambitious independent developers get on the right track to building the next UK games industry success story.”

David Gowans, Head of Games and Esports at Barclays, said: “It can be difficult for independent developers to access the right experts and investors that can help unlock their growth. Our Games Demo Day is there to help plug that gap. After the success of last year’s event, which saw seven excellent developers demonstrate their games to an expert panel and a virtual audience of over 100, we knew we had to run another. We look forward to seeing more independent games developers at our event this year, and supporting them to grow and thrive.”

For more information, or to apply to take part in the Ukie Games Demo Day, visit:

To find out how Barclays is supporting the games and Esports industries, visit:

For more information, contact:

George Shorrock - - 07384433593

About Barclays

Barclays is a British universal bank.  We are diversified by business, by different types of customers and clients, and by geography.  Our businesses include consumer banking and payments operations around the world, as well as a top-tier, full service, global corporate and investment bank, all of which are supported by our service company, which provides technology, operations and functional services across the Group.

For further information about Barclays, please visit our website         

About Ukie

Ukie is a not for profit trade body that represents the UK games and interactive entertainment industry. Its mission is to make the UK into the best place to make, sell and play games in the world. 

It represents over 500 businesses working across the UK, including game developers, publishers, platforms and service providers. It supports companies through business support programmes, political engagement, speaking with the media on behalf of the sector and running education initiatives to boost the industry talent pipeline.

The organisation also supports and manages key industry responsibility campaigns such as and the Get Smart About P.L.A.Y. parental outreach campaign.

Discover more about Ukie at

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