EnergyTech Member:
PuriFire Labs


Dr. Matthew Pearce, Neel Shah and Ray Middleton chat to Eagle Labs EnergyTech about PuriFire Labs.

Tell us about PuriFire Labs

The PuriFire team is passionate about solving the world’s plastic crisis through game-changing innovation at the intersection of science, engineering tech and sustainability. Our patented hydrothermal liquefaction solution converts plastic back into a bio-crude that can be upgraded into a biofuel or used for plastic reformation. We have an IP portfolio around plastic conversion and carbon capture technologies and are now looking to move to commercial applications. Our key target markets are end of life plastic waste and marine plastics.

When did you start your business?

Nov 2019.

What's been your biggest highlight?

We have succesfully converted a variety of feestocks including mixed plastics into a rich bio crude with an energy density of 35 MJ / kg. Our technology has also been used to treat mixed plastics such as seaweed which competing technologies cannot treat.

What's been your biggest challenge?

Breaking out of the classic chicken - egg scenario to scale to next level due to capex requirements.

Advice for entrepreneurs starting out

"Persistence pays; Focus on a niche and then expand thereafter".

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