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Unramble, Year 2:
Using Our Own Marketing to Market Our Business

Alice Still, founder of Unramble, talks about 2016 and plans for 2017

This year, our main business goal at Unramble was to get as many people as possible familiar with our name and our services. Part of our ethos is to use our own marketing to market Unramble. So we put together a complex content strategy to spread the word about who we are and what we do.

A good chunk of our content strategy relied on having a co-working space to increase our PR opportunities – meaning we owe a significant amount of this year’s successes to moving into Eagle Labs in August.

Over the past year, we’ve seen an impressive increase in our online visibility, our social media followers, in referrals and in brand recognition.

We achieved this by:

Hosting, attending and exhibiting at events


Regularly updating our website content


Sharing updates, insight, content via social media and email outreach

 

Group of women in a discussion

 

WordCamp and WordUp Brighton

Unramble loves WordPress. And as it’s an open source project, we think it’s important to give back to the WordPress community. One of the main ways give back is by organising WordPress events.

WordCamp Brighton 2016

WordCamps are WordPress conferences organised all over the world. 2016 saw the first WordCamp Brighton, and I was lucky enough to be asked to lead content for the event.

We had an awesome team of organisers and volunteers, and because the weekend was such a big success, we get to do it all again in 2017.

One of the best parts of WordCamp Brighton was proving it is possible to get 60% female speakers at a conference. We achieved this through a combination of word of mouth, inclusive marketing, and by using an anonymous selection process. Next year we hope to create an even more accessible and inclusive event.

WordUp Brighton at Eagle Labs

As well as continuing to organise WordUp next year, I have the amazing honour of being lead organiser of WordCamp Brighton 2017. It’s going to be a three-day event in August held at The Old Market and at Eagle Labs.

Growing our online presence

When I founded Unramble in 2015, I did so on a foundation of high-quality digital copywriting. Copywriting is still the heart of all our work.

We’ve seen an increase in people requesting tone of voice guidelines for their websites, along with more content strategy, copywriting, and content production.

Again, always wanting to practice what we preach, we’ve grown our own content strategy throughout 2016. Compared to our competitors, our content strategy has had an amazing effect on our online success.

In 2017 I want Unramble’s brand recognition and online presence to continue to grow through the same marketing channels we’ve been using – because it’s clearly working.

Going exclusively WordPress for 2017

I will make a slight change to our branding – mainly because of the successes we’ve seen with our own and our clients’ websites.

Virtually all our clients use WordPress, and it now makes up over 27% of the internet. There are tonnes of reasons for this – not least its flexibility, usability, accessibility and awesome SEO abilities. I’ve also seen the terrible effects some of the other CMSs have had on people’s sites more recently.

Throughout 2016 it’s become super obvious content for WordPress is what Unramble is all about. So it’s around WordPress I want to focus our own, and our clients’, marketing efforts as we head into 2017.

 

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