This year, our main business goal at Unramble was to get as many people as possible familiar with our name and our services. Part of our ethos is to use our own marketing to market Unramble. So we put together a complex content strategy to spread the word about who we are and what we do.
A good chunk of our content strategy relied on having a co-working space to increase our PR opportunities – meaning we owe a significant amount of this year’s successes to moving into Eagle Labs in August.
Over the past year, we’ve seen an impressive increase in our online visibility, our social media followers, in referrals and in brand recognition.
We achieved this by:
Hosting, attending and exhibiting at events
Regularly updating our website content
Sharing updates, insight, content via social media and email outreach
Growing our online presence
When I founded Unramble in 2015, I did so on a foundation of high-quality digital copywriting. Copywriting is still the heart of all our work.
We’ve seen an increase in people requesting tone of voice guidelines for their websites, along with more content strategy, copywriting, and content production.
Again, always wanting to practice what we preach, we’ve grown our own content strategy throughout 2016. Compared to our competitors, our content strategy has had an amazing effect on our online success.
In 2017 I want Unramble’s brand recognition and online presence to continue to grow through the same marketing channels we’ve been using – because it’s clearly working.
Going exclusively WordPress for 2017
I will make a slight change to our branding – mainly because of the successes we’ve seen with our own and our clients’ websites.
Virtually all our clients use WordPress, and it now makes up over 27% of the internet. There are tonnes of reasons for this – not least its flexibility, usability, accessibility and awesome SEO abilities. I’ve also seen the terrible effects some of the other CMSs have had on people’s sites more recently.
Throughout 2016 it’s become super obvious content for WordPress is what Unramble is all about. So it’s around WordPress I want to focus our own, and our clients’, marketing efforts as we head into 2017.
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