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Under the Spotlight:

Russell Berry

Another relative newcomer in this Under The Spotlight interview. Russell Berry is Co-Founder and Director of Timedrop: a new Social Calendar app. Fortunately he squeezed us into his very busy (but well managed) schedule to answer some tough and intrusive questions...

Can you tell us a little about timedrop?

It has been born out of frustrations. I have become fed up receiving emails, text messages, leaflets, and having to trawl the internet and my social media accounts just to figure out what events are going on this week that I needed to be aware of. It’s a mess. Timedrop allows you to follow profiles that list their calendar of events. It’s a social calendar app. Everything from my football team’s fixtures to my child’s school event calendar will be presented in a date based timeline so I am always informed.  In addition to this we want to remove the need to pay using cash. Too many events involve bringing a fiver. Timedrop allows you to pay with a card. That’s the aim. Of course, the challenge is achieving popularity quickly so we can attract enough profiles to make the platform work for everyone. Type your content here

You have a very slick app, did you design and build it yourself?

Yes which is hard for even me to believe as myself and Rod (the other co-founder) are not coders. We have picked up some skills along the way and managed to strap something together. At this stage it’s all about proving we are wanted so our aim was to develop a viable first version. Hopefully we’ve done that.

What is the difference between timedrop and other event diaries / your USP?

The likes of MeetUp and Eventbrite are of course extremely good at what they do. These platforms are great for local meet ups and corporate events. However they are more about event discovery whereas Timedrop is about serving your customers. The difference with Timedrop is the type of profile we are looking to attract. Our primary focus is to provide a platform for event organisers that are not currently catered for. If you take The Scouts Association groups, for example, Meetup and Eventbrite are not viewed as an ideal platform to list their event timetables. Meetup does not provide a payment solution to take class or subscription fees. Eventbrite does, but their fees are extremely high. The Scouts Association has 450,000 members but no adopted platform for their members, and of course parents, to follow their local clubs calendar of events. Most clubs list their events on their website where no one can really do anything with them like commit to attend. The majority also take cash at each session. Timedrop eliminates all these short comings. It's designed to be the preferred events platform for our target market. Event organisers can create a following of attendees, communicate effectively and sell admission tickets. All wrapped up in one platform.

What are you working on at the moment?

It’s an exciting time for us at the moment as we are about to run a few pilot tests to hammer the platform. Once all bugs have been squashed we will do our official launch.

What do you enjoy most about working at Eagle Labs?

The people have been great and very welcoming, especially the staff.The place has a really nice vibe. Also, very impressed with the companies based there; some great ideas. Good luck to you all!

What game or movie universe would you most like to live in?

Being an 80’s child I was obsessed with American TV shows like Knight Rider, The Dukes of Hazard and the A-Team.  Being ‘Mr T’ for the day would be cool.  In terms of movies I went through a period of watching Braveheart about 30 times (wife is half Scottish) so knocking about in those times alongside William Wallace would have been fun.  Only problem is I look terrible in a kilt, not keen on blood and I would be attacking my ancestors so scrap that.

What do you wish you knew more about?

I did Business Studies at Uni. If I could go back I would have loved to have done Programming; I love coders. Without their talent, we can’t build anything. Apart from that I would love to know how to fly a helicopter.   

What’s the farthest you’ve ever been from home?

I went to Australia and New Zealand back in 2013. Amazing countries. Always said I would go back, but now with two young girls and a start-up I might have to push that dream into my retirement. 

What did you think you would grow out of but haven’t?

Playing football. I can’t seem to stop playing even though my body says I should. I played last weekend and my midfield partner said he just turned 18... that made me feel really old!  

What would be the most annoying thing about having yourself as a roommate?

It has to be my cooking. I’ve not moved on much since my student days. I do however pride myself on my beans on toast. Quick tip - you must keep stirring the beans for the best taste.

Finally, do you have a favourite "time" travel film that you would "drop" everything to watch if it was on tv?

It must be ‘Back to the Future’, especially the second film. I was besotted with the hovering skateboard and Nike boots that tie up themselves. The crazy thing is this stuff is being now developed.

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