Under the Spotlight:

Dan Jolly

As a co-founder of Yagro with a farming history, Dan Jolly’s got the experience to help the up-and-coming AgTech company forge forward and fuse modern technology to the farming supply chain.

For those that don't know, can you give us an elevator pitch for Yagro?

Yagro is a two-sided web-based platform allowing farms to communicate directly with their suppliers of chemicals, fuels, fertilisers and seed. It streamlines the process and helps farms and suppliers to work out the best deal, as well as saving time and money. And it's absolutely free for farmers to use.

What is your role within the company?

My role is defined as Business Development. Be that with farms or suppliers (as I said, it is a two-sided platform), so we have two sets of customers, and I look after both!

What expertise do you bring to the table?

I have an agricultural background and... I like chatting farming stuff! My family own an irrigated vegetable farm in South Norfolk, so that's potatoes, onions, carrots, parsnips, asparagus etc. This means I have a really deep understanding of agriculture, and know how to communicate with those in that industry, as well as a passion for driving change.

What is the biggest challenges within the agriculture industry, and how do you overcome them?

The industry is generally more risk-averse than others because of the complexities that come with farming. The vagaries of weather alone, mean that you're not going to make massive changes from one year to the next, or even one week to the next. Our biggest hurdle is explaining that this type of a change is very helpful for the industry and isn't like changing one's rotation or what crops to grow. We overcome this by never comparing Yagro to what the current situation is, only talking about the solution that Yagro can give and benefit in the future: it's a short term change with long term benefits. We also make the solution as frictionless as possible for farms to try.  

And how is business?

Great! We're growing hugely on the farm side. On the suppliers, we're increasing product categories; it's all starting to get very interesting and exciting ahead of the 2017 season.

What do you enjoy most about working at Eagle Labs?

The nice open, friendly environment and the mix of different companies. 

What is the most valuable thing in your life?

My family; nice and corny!

If you could time travel, would you go forward or backwards in time and why?

I would go backwards. I think it's important to really understand our past. Not having lived through historical moments like the first and second World Wars etc, it would be really interesting to experience those events first hand.

What would be your own personal hell?

...solitary confinement!

In your opinion, are there any fruits or vegetables that don't have any business being in a cake?

Well, I'd struggle to find a radish in a cake. No wait... Nuts! I know it's not fruit or vegetables, but nuts shouldn't be anywhere!

Finally, if a rooster lays an egg on a barn roof, which way does it roll?

A rooster doesn't lay eggs!

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