ORB Innovations is a hardware-enabled sports analytics company that is developing the next generation of sports wearable for professional and semi-professional contact sports teams.
It was founded following a traumatic head injury that its CEO, Robert Paterson, experienced while playing rugby. That is why, ORB’s mission is to improve both player safety and team performance – the two largest areas for innovation in the contact sports market.
ORB’s first product - Smartguard - is not like any mouthguard you’ve seen before. It is called smart for a reason. It collects an unprecedented amount of data about each individual player, allowing ORB to shed light on where, when and why concussions occur in contact sports. This knowledge will help guide teams and governing bodies in the future towards making contact sports such as Rugby, safer to play.
But this is just half the story. ORB aims to increase the knowledge base and understanding around concussion while simultaneously improving the methods and effectiveness of athlete performance tracking. The same data collected with the Smartguard gets translated into actionable insights for coaches - giving them the stats live and allowing them to play smarter.