A look at how data, smart communications and automation are changing the agriculture industry.
Clive Blacker, Head of Business Development EMEA at Map of Ag, and founder of Precision Decisions discusses how some farmers are starting to challenge the thinking around production processes and whether the industry as a whole is embracing technological change quickly enough.
In this video Clive also considers sustainability in farming, the push to net zero and why he is working towards measuring the exact carbon and fuel liability from every field that he farms.
“It’s a very exciting time to be in agriculture with data and technology coming together and with the new opportunities and new challenges that we like to meet.” says Clive.

Leading the way in supporting the agricultural sector
Martin Collison, agri-food advisor to the Greater Lincolnshire Local Enterprise Partnership (LEP), explains how Lincolnshire is driving the future of the agriculture sector.

The challenges of being a solo founder in AgriTech
We've teamed up with Capital Enterprise to help entrepreneurs better understand the funding landscape, including crowdfunding, grant funding and angel or VC funding. The programme starts on 12 May.