AgriTech Member:
Farm Compare


We chat to Oliver McDonald, Technical Product Director, and Karen McDonald,  Operations Director, about their company Farm Compare.

Tell us about Farm Compare.

Farm Compare launched in 2019 and already helps thousands of farmers to search and compare products in minutes by cutting out the stress of having to consult different websites and sources. The company’s online marketplace offers farmers a seamless experience by connecting them with the right sales professionals at the right time. Farm Compare’s aim is all about removing the stress of finding the right product that suits the farmers and his farm by making information transparent, and traders and manufacturers easy to reach. Farm Compare is working with local, national, and international manufacturers to expand the options farmers can choose from to meet every farming need, be it eco-friendly agricultural machinery, smart Ag, or the farming equipment basics.

How long have you been an Eagle Labs member?

December 2019.

When did you start your business?

May 2019.

What's been your biggest highlight?

Moving Customers from free trial to paid subscriptions.

What's been your biggest challenge?

Finding product market fit.

Advice for entrepreneurs starting out

Build your network within your industry and the tech startup community. Starting out you won't have all the expertise inhouse but if you have a good network you will always have someone to reach out to when you need advice, direction or a simple sounding board. People are willing to help but remember to make it easy for them and to give back.


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